In some ways, being a gadget reviewer is not a hard job. We review gadgets objectively, based on the features, specification and performance. If the device performs well according to its spec and price, it earns our praise and recommendations, and when a device under-deliver what it promises to be, we feel the need to lift our forks and casts the first stones.
That’s why when Oppo launched their F1s Raisa Black (or was it Black Raisa?) Edition, I cringed. Not only was it basically a pitch-black version of their popular F1s, which let’s face it, doesn’t have that salivate-inducing sexy spec nor brand for us enthusiasts, it also bears the signature of a newcomer artist who in my not-so-humble opinion, haven’t really deserve to have her signature etched in limited edition gadgets. It’s too easy to scoff at this venture.
But then I heard the presentation from the lovely Miss Alinna Wenxin and also see Raisa’s live performance, which made me realized three surprising (at least for me) insights:
- The Oppo F1s is proven to be a great mid-range device. Couple of points that supports that statement: First, it has a satisfaction rate of 98.7% – according to SWA Magazine – and second, Oppo is the second highest selling manufacturer in Indonesia, right below Samsung. This is not an easy feat, knowing the number of smartphone players available in Indonesia. Great hardware holds no guarantee. Just ask OnePlus.
- Oppo knows their stuff. By positioning the F1s as the ‘Ultimate Selfie Expert’, it has successfully position itself as the king of selfie phones. Again, as a gadget enthusiast who subjectively prefer to shoot anything other than my unphotogenic face, this is something to belittle about. However, as it turns out, i’m a minority. More and more people adopts the habit of taking selfies, and realize just how Oppo can improve their lives by providing a great 16 megapixel front camera with great beautification enhancements software. Oppo sees that and strike a home run with the F1s. Its market share is a concrete evidence of their successful creation.
- Raisa & Oppo is a great match, since they’re both a very hard-working brand. Having heard Raisa singing, I knew that she’s talented. But as I see her performing in front of me, and taking her precious time to engage with her loyal fans, it came to my realization that polishing those talent and convert it to stardom requires an undeniable hard effort, which most people (including me) tend to overlook. Talent or inherent trait will get you noticed, but dedication and hard work will get you places and sustain you there. Raisa shares the same story with Oppo. They’re a newcomer in a heavily saturated market who’s able to fight their way to the top, using hard work and dedication.
It’s very easy to judge a product or anyone based on the surface, but take some time to understand them and read between the lines. You’ll find a deeper lesson that goes beyond spec sheets or album covers. Congrats for the launch, Oppo & Raisa. Stay exemplary!